Our own workshop Not a drop-shipper
Free shipping No minimum, ever
Free remake 30 days, our mistake
3–7 day stitching Then it ships

Type her name. Watch it become fabric.

Personalise one

Illustration only — our stitcher sets the final position on the machine.

We don't print names on things.

How it's made
01

You tell us the name

Type it exactly as she spells it. Pick the lettering and the check — you'll see it before you pay.

02

We stitch it, in our workshop

Not a print shop, not a partner. Our own machines, our own people, one name at a time.

03

It marks the moment

Wrapped like the gift it is, with a free remake if we ever get her name wrong.

Gifting

She doesn't need another candle.

Tell us who she is and what you're celebrating — we'll pull three things with her name already on them.

Start the gift finder
Gift wrapping tissue, ribbon, no prices
Handwritten note we write it, you don't
Arrive-by date shown before you pay
Gift card when you're truly stuck
Worn in

Stitched here, then lived in.

Our own photographs of what leaves the workshop — close enough that you can see the stitch before you trust it.

A woman at a sunlit kitchen island in a navy mockneck with MAMA in cream chenille and a gingham collar
A grandmother in a GIGI mockneck beside her granddaughter in an EMMA mockneck, both with gingham collars
Close-up of a gingham cuff turned back over a navy fleece sleeve, hands around a stoneware mug
A woman walking away down an autumn street with EMMA embroidered across the back of her sweatshirt
Two friends on bleachers in GAME DAY and SATURDAY quarter-zips on a cold bright afternoon
A woman in an AT HOME FOR CHRISTMAS mockneck handing a wrapped parcel to a child beside a lit tree
An embroidery hoop on a nursery wall with LUCA stitched inside a wreath of ferns
A linen door sash embroidered Anderson with a gingham edge, hung on a green front door in autumn
A folded navy RUTH sweatshirt in cream tissue with a ribbon and a handwritten card
A new mother in a MAMA mockneck holding her baby by a nursery window
A teacher in a navy TEACHER mockneck at the front of a sunlit classroom
A terrier on a porch step beside its owner, whose maroon sweatshirt carries the dog's portrait in thread
A woman laughing mid-movement in a pale blue sweatshirt with Mary in gingham applique letters
Extreme close-up of a navy gingham cuff emerging from a camel wool coat sleeve
Four people of different ages outside a clapboard house in RUTH, JAMES, CLEO and FINN sweatshirts
Side profile of a woman in an embroidered cap reading Emery, with a woven tapestry brim, in low sun
An oatmeal linen cushion embroidered Harrison with gingham piping, on a sofa in afternoon light
Hands folding back tissue in a plain box to reveal a navy NEW YORK sweatshirt with a gingham collar
A woman in her seventies by a window in an oatmeal sweatshirt with NANA in navy chenille
Two people on the steps of an American porch at golden hour in MAINE and VERMONT sweatshirts

Every photograph on this strip is ours. The wall above stays empty until yours arrive.

The fabric library

Twenty-eight checks, each with a name.

Pick the check first
Midnight Check Outsells everything.
Blush Check The baby-shower default.
Field Green Christmas without saying it.
Varsity Red Game day obviously.
Ink Black Goes with the coat she owns.
Butter Check Sells out every spring.
Heirloom Purple The teacher favourite.
Powder Check Bought for new grandsons.
Charcoal Check Reads black until you get close.
Harbour Blue The one the dads pick.
Pine Check Deeper than Field Green.
Brick Check Autumn without the orange.
Rose Check A half-step warmer than Blush.
Honey Check Looks best on cream fleece.
Violet Check Small batch.
Cobalt Check The loudest blue we stock.
The bench in our workshop
Our workshop

We own the machines. That's the whole difference.

Most shops selling personalised embroidery send your order to someone else's floor. We don't — which is why we can show you the machine your sweatshirt was stitched on, and why a mistake is ours to fix, not ours to explain.

Inside the workshop
Before you ask

The five things people email us.

Personalised means made for one person. Here is exactly what that does and does not mean for you.

What if you spell her name wrong?

We remake it free, within 30 days, no argument and no return needed. That is our mistake and we treat it as ours.

Can I return a personalised piece?

Not for a change of mind — it has her name stitched into it and we can't sell it to anyone else. Faulty, damaged or not as described, you get a full refund. This is why we show you a preview before you pay.

When will it arrive?

We stitch in 3-7 days, then ship. You see the actual arrive-by dates on the product page before you check out, not a vague estimate.

Will the letters crack or peel?

No. They aren't printed. Each letter is cut from woven fabric and satin-stitched around every edge, so there is no film to crack. Machine wash cold, inside out.

Is shipping really free?

Yes, on every order, with no minimum. The price you see is the price you pay at checkout.

Stitched in our own workshop, one name at a time.

$10 off the first name you give us, plus the seasonal cut-off dates before anyone else. Free shipping always, free remake if we get her name wrong.

One or two emails a month. Unsubscribe whenever.